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About us

The history behind Australasia's best backpacker publication

Mission: To provide inspiration for independent travellers.

Established in Australia in 1990, TNT Downunder is Australasia's leading publication and online offerings for backpackers and independent travellers. TNT has a national fortnightly publication with 28,000 audited readers per issue – helping the youth/adventure tourism industry promote travel in Australia and NZ. TNT Magazine Australia unites independent editorial, up-to-date travel, news and sport from abroad, jobs and accommodation, entertainment and, of course, humour to reach and influence more than 455,000 independent travellers visiting Australia each year. Major distribution points include hostels, travel agents, information centres, airports, bus terminals and train stations. TNT also place all editorial content onto their website and social media offerings, for the ever needed importance of reaching the youth market via digital means.

 

TNT products

TNT Magazine Australia is the country's number one independent travellers magazine, distributed nationwide on a fortnightly basis. The magazine is also a popular online title with on average 6-10,000 readers per issue – allowing direct links to advertisers websites. 

TNT Magazine New Zealand is a quarterly publication in print distributed throughout the 
North and South islands of the country and the east coast of Australia, While a separate monthly online only version is targeted internationally to promote the country’s shoulder season. 

The Independent Travellers Guide to Australia, New Zealand and Fiji is an annual publication full of all the information required by the independent traveller both prior to and after their arrival. Distributed in the UK, Ireland, the US, Australia and New Zealand. 100,000 printed copies with 65% distributed internationally and the remainder in Australia and New Zealand.  TNT launched the online version in 2012 and has received 202,000 readers since launching across 2 issues and two years. 

Mandarin version of the Independent Travellers Guide to Australia, New Zealand and Fiji
Launched in 2013 the Mandarin version of our annual guide has proved popular with clients and the increased visitation from China. The guide was re-written to suit the need to independent content for the mandarin speaking traveller in Australia and New Zealand and then translated into mandarin. Clients artwork was often designed and translated in house by the TNT team for ease of access to the market for advertisers. 

TNT’s weekly newsletter
Sent to 51,000 subscribers every week, TNT’s e-mail newsletter delivers a weekly dose of travel info, including what’s on around Australia and New Zealand, Events, prizes valued at over $2,000 - $5,000 plus the 
latest news and deals direct to the user’s inbox. The newsletter is also used to drive traffic towards the online versions of the publications produced as well as TNT’s website www.tntdownunder.com

TNTDownunder.com is designed to provide all the information about planning, booking and making the most of visiting Australia, New Zealand and Fiji. The site also includes backpacker jobs, food reviews, interviews and news on all the various tours. TNT Down Under also includes all of the features - by backpackers for backpackers, that appear in our industry-leading weekly, monthly, bi-monthly and annual products, along with expert advice and visitor feedback.

Enquiries

If you have any questions about TNT Magazine Australia, please e-mail ian.armitage@tntmagazine.com with your question and the relevant person will get back to you ASAP